Multicultural
Comcast Teams Up With 4x NBA Champion and Olympic Gold Medalist Stephen Curry and Unanimous Media to Premiere ‘Spirit’ an Original Docuseries
Multicultural
Comcast Teams Up With 4x NBA Champion and Olympic Gold Medalist Stephen Curry and Unanimous Media to Premiere ‘Spirit’ an Original Docuseries
Feb 11, 2025
Key Takeaways
‘Spirit’ Follows Philadelphia’s George Washington High School Cheer Team as They Compete in the National Cheerleaders Association High School Finals.
Executive Produced by Unanimous Media’s Stephen Curry and Erick Peyton in partnership with The Workshop Content Studios and FreshFly.
‘Spirit’ Premieres on Black Experience on Xfinity and Xumo Play on February 27.
Philadelphia, PA
Comcast’s Black Experience on Xfinity teams up with
The four-part series follows the “G-Dub” team as they compete at the district, state, and national levels, and make history as the first cheer squad from the School District of Philadelphia to make it to the National Cheerleaders Association (NCA) High School Nationals, the largest cheerleading competition in the world.
“Spirit is a coming-of-age story about a group of young athletes beating the odds and showing how a sport can transform an individual, a team and a school,” said Curry and Peyton. “Throughout the series, we follow their journey as we see how competitive cheerleading gives these kids a sense of purpose and possibility. Spirit is the ultimate underdog story, and we’re excited for audiences to see the team do what they do best: prove people wrong.”
Beautifully helmed by director Matt Howley, a Philadelphia native, who also affectionately refers to the series as the “Rocky of cheerleading,” the documentary showcases how the “G-Dub” cheer squad succeeds without all-star camps or feeder programs. Despite the lack of resources and never-ending circumstantial challenges, the GW team of two impassioned coaches, and 15 teenagers, delivers on their mission to prove that they can compete -- and beat – the so-called “elite” competition. Through intense teamwork and dedication, the resilient squad maximizes their athletic experiences to navigate their personal lives, including formidable challenges, forging profound bonds in the process, and revealing true growth and hard-earned maturity amongst their members.
Howley states, “growing up in Philadelphia, I was raised on heroic stories of the underdog. It’s part of our fabric to identify with the underdog: to always believe that with some ability, hard work, ingenuity, and luck, you can pull off the improbable, if not the impossible. It is an honor to tell the story of how hard these students worked to, in the words of the team itself, ‘prove that there is a positive story coming out of these Philly neighborhoods.’”
Spirit will be available February 27, exclusively on Comcast’s Black Experience, a comprehensive content destination that features the ultimate in Black storytelling with a variety of original content. Black Experience is available across Xfinity’s entertainment devices, including X1, Flex and Xumo Stream Box, as well as on Xumo Play, a free ad-supported streaming TV (FAST) app available on major streaming platforms.
We’re thrilled to partner with Stephen Curry and Unanimous Media to illuminate the extraordinary journey of these high school athletes. Their perseverance to pursue their dreams no matter what serves as a powerful reminder of what’s possible with the heart and grit that Philadelphia is known for.
“When we launched Black Experience on Xfinity, our goal was to share films and docuseries like this one that will inspire and empower the next generation of superstars,” said Loren Hudson, SVP and Chief Diversity Officer, Connectivity and Platforms for Comcast.
Spirit is produced by The WorkShop Content Studios and FreshFly Films.
Xfinity customers can access the Black Experience on channel 1622 or simply say “Black Experience” into the Voice Remote to instantly enjoy the ultimate in Black storytelling. Additionally, the Black Experience destination is available on Xumo Play, Comcast and Charter’s free ad-supported streaming service app, bringing programming like Spirit to viewers across the country.
