Wicked Tops Streaming Charts in First Week on Peacock

Universal Pictures' Wicked was the most-streamed movie for the week of March 17-23 with 882 million minutes viewed in its first seven days on Peacock, according to early Nielsen data.    

The long-awaited film adaptation of the hit Broadway musical is also the most-watched Pay 1 movie in the history of the NBCUniversal platform. This is the second time a Universal blockbuster has dominated Nielsen's streaming charts following Christopher Nolan's Oscar-winning Oppenheimer hit Peacock in early 2024.

Additionally, Wicked drummed up the biggest advertiser presence for any Pay 1 film to date. NBCUniversal sold its most Pay 1 movie advertising spots ever with 16 brand partners — Adobe, Airbnb, Audible, Comcast, Hims, Lexus, Liquid IV, Nutrafol, Princess Cruise Lines, Rocket Mortgage, State Farm, Target, T-Mobile USA, Turbo Tax, Universal Orlando and Wayfair.

Prior to its release on streaming, Wicked set many records solidifying its spot in cinematic history, including:

• Biggest Opening Weekend for a Broadway Adaptation: With $163M, it surpassed the previous record held by Les Misérables, which opened to $103M.
• 6th Biggest Opening Weekend of 2024: Behind only a few major titles, Wicked outperformed Despicable Me 4 and is taking the cinematic world by storm.
• Impressive Reception: Boasting a Certified Fresh rating on Rotten Tomatoes with 90% from critics and a remarkable 97% from audiences, Wicked has earned an A CinemaScore, indicating widespread enjoyment and approval.

Wicked grossed more than $744M at the global box office. Wicked: For Good, the highly anticipated follow-up will open in theaters on Nov 21.

Watch Wicked, streaming now exclusively on Peacock, through July 20 alongside a number of bonus features, including deleted scenes and a sing-along version of the feature presentation. The film is also available to own and/or rent on Digital, 4K Ultra HD, Blu-Ray, and DVD from Universal Pictures Home Entertainment.