Olympics
New Features and Technology Drive Viewership and Engagement of the 2024 Paris Olympics on Xfinity X1
Olympics
New Features and Technology Drive Viewership and Engagement of the 2024 Paris Olympics on Xfinity X1
Sep 09, 2024
Key Takeaways
87% of X1 Homes Watched Olympics Programming
L+SD Ratings on X1 were 78% Higher than National Average
Enhanced 4K Delivered Live Coverage as Much as 42 Seconds Ahead of the Other Providers
The Paris Olympics was a milestone moment for Comcast, delighting fans across the country and driving massive viewership and engagement across NBCUniversal’s broadcast and cable networks, and streaming on Peacock. On the Xfinity side, we delivered new viewing innovations, and once again showcased our unique ability to partner with NBCUniversal to bring their incredible storytelling to life across our platforms.
Here’s a “by the numbers” look at just how much 2024 Paris Olympics programming Xfinity customers consumed, and how new, innovative technology and experiences contributed to viewing experience unlike anything else out there today.
Xfinity Customers Over-Index on 2024 Paris Olympics Programming
- Nielsen live + same day (L+SD) ratings for NBC’s daytime and primetime coverage on X1 were 78% higher than the national average.
- An impressive 87% of active X1 households watched 2024 Paris Olympics programming.
- Proving X1 customers aren’t just watching, but interacting, 65% of X1 households have engaged with one of X1’s Olympics product features such as the Olympics Hub, our interactive schedule, curated playlists and more.
- From July 26 – August 11, the collective views of 2024 Paris Olympics coverage on the networks of NBCUniversal and streaming on Peacock represented approximately 20% of total viewing across X1 and Xfinity Stream.
- NBC’s marquee programs, “Paris Prime” from 2-5pm and “Primetime in Paris” from 8-11pm were the most-viewed shows on X1 across all linear channels during The Olympics.
Enhanced 4K Delivers Unmatched Viewing Experiences
- Premiering for The Olympics, enhanced 4K from Xfinity provided X1 customers with the best video and audio of USA Network’s 24/7 coverage. We also delivered this programming over our network with ultra-low latency, meaning that X1 households got to experience gold medal moments in stunning picture quality and as much as 42 seconds ahead of other providers. In super-fast events like the 100-meter dash in track and field, and the 50-meter freestyle in swimming, this meant that Xfinity households watched athletes FINISH their races before they even left the starting blocks in many other homes across the country.
