Military
Stories of Service: Comcast Honors Veterans and Military Families with New Content Destination and Community-Driven Initiatives
Military
Stories of Service: Comcast Honors Veterans and Military Families with New Content Destination and Community-Driven Initiatives
Nov 04, 2024
At Comcast NBCUniversal, we’re committed to supporting and celebrating the military community—not just during Veterans and Military Families Month, but all year long. This November, we’re taking that celebration to the next level with a new military-inspired content destination on Xfinity and a series of efforts designed to honor and empower veterans, service members, and their families.
Stories of Service on Xfinity
Available on X1, Flex, and Stream, our “Stories of Service” content destination features a variety of critically acclaimed films, series, and documentaries that depict the realities of war, the camaraderie among soldiers, and the sacrifices made by military families.
To make this collection truly one-of-a-kind, we collaborated with several influential leaders in the military community who served as guest editors, including Medal of Honor recipient Clinton Romesha, whose heroism during the battle of Kamdesh in Afghanistan inspired the 2019 film The Outpost.
“I’m grateful for the opportunity to share stories that capture the courage, sacrifice, and resilience that define military service. I hope this collection not only resonates with those who have served but also helps others connect with and appreciate the experiences of service members and their families,” Romesha said.
Joining Romesha as guest editors are Medal of Honor recipient and bestselling author Dakota Meyer, actor and former Navy SEAL Remi Adeleke, Paralympic Silver Medalist and Marine veteran Dennis Connors, retired Senior Enlisted Advisor to the Chairman of the Joint Chiefs of Staff John Wayne Troxell, and Comcast’s Vice President of Military and Veteran Affairs, Mona Dexter.
“The first time I ever heard about Navy SEALs was in a movie, and that inspired me to learn more and eventually pursue becoming one myself,” said Adeleke. “I’m excited to collaborate with Comcast to showcase the power of storytelling and how it can inspire others to take action, whether it’s joining the military or simply gaining a deeper understanding of military service.”
Additionally, we surveyed thousands of our military-connected employees to identify movies and shows that best represent their experiences and connection to the military community. From classics like Saving Private Ryan to contemporary depictions of military life, this collection offers a powerful and authentic look at what it means to serve.
Xfinity customers can find this exclusive content and more by saying “Military Appreciation” into their X1 Voice Remote.
NBC’s George to the Rescue
When Ryan Herrlich, a Marine and loving husband and father, passed away suddenly from a mystery illness, his wife Sara found herself raising three children and managing the household all on her own. In a touching episode of George to the Rescue, now available on Peacock, George Oliphant and his crew team up with Blue Star Families to honor the Herrlichs with a thoughtful home renovation and a fresh start during a challenging time.
“Helping veteran families on George to the Rescue goes beyond home renovations—it’s about restoring dignity, hope, and giving back to those who have sacrificed for our freedom,” said George Oliphant, Host/Executive Producer. “These life-changing projects require lots of creativity, generosity, and thoughtfulness. It was an honor to collaborate with Blue Star Families, many dedicated neighbors, and several folks who served with Ryan Herrlich. Their strength inspires us. Their support helps honor his memory and legacy.”
Comcast Newsmakers
Throughout November, Comcast Newsmakers is spotlighting organizations dedicated to enhancing the quality of life for military families and Native American veterans, including the USO and Hesperus. The segments will explore how the USO's community-building programs boost morale for active-duty service members and their families, as well as Hesperus's focus on empowering Native American veterans through digital skills education.
Watch on Xfinity platforms using the X1 Voice Remote by saying “Comcast Newsmakers.” The content is also available online at ComcastNewsmakers.com.
Elevating Our Community Partners
Beyond storytelling, Comcast NBCUniversal has invested in meaningful initiatives supporting our military community partners. In 2024, we allocated $9.5 million in airtime for public service announcements, amplifying messages from organizations that provide life-changing services to veterans and their families. Additionally, we committed $1 million to support digital skills-building programs, entrepreneurship opportunities, and access to essential technology for military community members as part of Project UP, our $1 billion commitment to help close the digital divide.
$9.5M
Allocated in airtime for public service announcements, amplifying messages from organizations that provide life-changing services to veterans and their families.
"Comcast NBCUniversal has been an invaluable partner over the past several years providing the gift-in-kind of advertising," said Ken Fisher, chairman and CEO of Fisher House Foundation, which helps military members and veterans stay close to loved ones during a crisis. "This advertising helps raise significant awareness about the Fisher House program both to supporters, and more importantly, the military and veteran families that need our resources most. On top of that, this gift allows us to put donated funds right back into our programs instead of using them for advertising purposes. We are incredibly grateful for Comcast NBCUniversal's support."
Comcast is proud to honor the military community year-round through storytelling, impactful partnerships, and investments in programs that uplift veterans, service members, and their families. This November, and every day, we invite our employees, customers, and communities to join us in recognizing the courage, sacrifices, and resilience of those who serve. Together, we can build a stronger, more connected future for all.
Learn more about our military engagement efforts here.
